Want to enjoy resort-style living near the coast in Pakistan? Well, ARY Group has surprised and delighted the nation by introducing the concept of an artificial beach and resort-style housing in Pakistan! In an inauguration ceremony broadcasted live on multiple TV channels, ARY CEO Mr. Salman Iqbal announced the launch of ARY Laguna, Karachi, which will become Pakistan’s first-ever artificial beach and resort-style housing project. Here’s all you need to know about the project and what it has in store for both investors and residents.
Speaking at the ceremony, the owner of Karachi Kings Salman Iqbal said, "We had decided to bring 4 important things. We thought that we could provide resort housing in Pakistan, a place where the world would come to visit and our children would go to school there.
Salman Iqbal said, "We thought if we could bring water to the resort side, we thought we would not go to the water and bring the water to us." He said that 80% percent of the material used in the project will be made in Pakistan; many opportunities will be available through the project.
We will bring the world's latest technology to Pakistan. Pakistan will not only advance in technology but will also reduce the fiscal deficit.
According to details, the launch ceremony of Karachi Kings was held at the golf club, which was attended by Corps Commander Karachi Lieutenant General Humayun Aziz, Governor Sindh Imran Ismail, Mayor Karachi Waseem Akhtar and other prominent political and social personalities.
Speaking at the ceremony, the owner of Karachi Kings Salman Iqbal said, "We had decided to bring 4 important things. We thought that we could provide resort housing in Pakistan, a place where the world would come to visit and our children would go to school there.
Salman Iqbal said, "We thought if we could bring water to the resort side, we thought we would not go to the water and bring the water to us." He said that 80% percent of the material used in the project will be made in Pakistan; many opportunities will be available through the project.
He said that if dreams are interpreted then God should be thankful. Many such dreams were also seen by our elders.
Salman Iqbal said ARY is the largest media network of Urdu version, it was said about PSL is difficult, will not succeed, today everyone is watching PSL is going to be the most successful. All foreign players are coming to Pakistan and playing.
‘ARY Laguna is set to become the only resort project in South Asia,’ said Iqbal. About 80% of the villas in ARY Laguna are expected to develop in front of the artificial beach attraction. The infrastructure here be developed according to international standard but all the related items will be purchased via local vendors, he added.
The artificial lagoon will feature crystal clear water surrounded by white sand. To ensure that the water does not contaminate, the developer will use sound waves to prevent microbial growth.
The ARY CEO further stated that 80% of the material required for developing the project would be produced locally. For the items that are not manufactured locally, new industries will be set up.
Moreover, the CEO of ARY Group also unveiled their new brokerage company, VisionARY Holdings, which will be one of the largest brokerage houses in the country with 21 offices around the world. Transfer of Technology is another project being launched by the group, which will not only create jobs in the field of construction but will enable the developers to produce 80% of the materials used for the development of ARY Laguna in Pakistan. The aim is to transfer and transport international technology to Pakistan and use local labour for the creation of materials within the country, quickly and capably, creating more jobs for the people, while also decreasing the fiscal deficit of Pakistan.
The event also hosted a performance by Rahat Fateh Ali Khan to entertain the many dignitaries, who graced the event with their presence, including the Mayor of Karachi Mr. Waseem Akhtar, the Governor of Sindh Mr. Imran Ismail, and the Corps Commander of Karachi, Lieutenant General Humayun Aziz.
While addressing the audience, Salman Iqbal explained his rationale behind this extremely unique approach to real estate development. He said that as a team, they wanted to offer something besides the basic necessities, utilities, and excellent infrastructure. There were four key questions on their minds when they brainstormed over ARY Laguna:
THE LOCATION OF ARY LAGUNA, KARACHI
ARY Laguna is a one-of-a-kind project that could have been built on any of the existing coastlines near Karachi. Still, taking innovation and architectural prowess to a new level, the entire development is being constructed artificially in DHA City, on the M-9 Motorway between Karachi and Hyderabad.
With the development of Malir Expressway from the KPT Interchange to the M-9 Motorway, right near the gates of DHA City, ARY Laguna will become easily accessible to people from all over the city. A drive from Defence View Housing Society near Qayyumabad to DHA City will then take less than 30 minutes.
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